Resources: Newsletter Articles: The Staging Advantage

In today's fast-moving real estate environment, showing your home at its best is crucial. With the advent of Internet photo tours, viewings are no longer limited to buyer appointments and open houses. Staging shows your home at its absolute best, to the widest possible audience... guaranteeing the best possible response from the market.

Although establishing the right listing price is a key factor in selling a home, staged homes tend to sell faster and often for higher prices than comparable homes that have not been similarly prepared for sale. If your goal is to attract the broadest possible range of interested parties and generate multiple offers, first impressions are more important than ever.

Staging can be expensive, but the Internet brings more potential buyers to the table. This greatly increases the return on your staging investment, amortizing the expense over a much greater exposure.

It is important to remember that you live in your home for comfort and enjoyment, and market your home to maximize your profits.

sherrybenninger@grubbco.com

The GRUBB Co., 1960 Mountain Blvd., Oakland, CA 94611

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